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<channel>
	<title>Aligned Left Blog</title>
	<atom:link href="http://alignedleft.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://alignedleft.com/blog</link>
	<description>Exploring digital culture and dynamic media</description>
	<pubDate>Wed, 09 Jul 2008 16:15:10 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>A Phun-like Game on iPhone</title>
		<link>http://alignedleft.com/blog/2008/07/a-phun-like-game-on-iphone/</link>
		<comments>http://alignedleft.com/blog/2008/07/a-phun-like-game-on-iphone/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 16:15:10 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Thesis]]></category>

		<guid isPermaLink="false">http://alignedleft.com/blog/?p=230</guid>
		<description><![CDATA[          

A new game called Rolando has been announced for iPhone.  I don&#8217;t totally understand what&#8217;s going on in the video above, but it looks a lot like the Phun, the ingenious-yet-silly physics experimentation app that Jason and Elaine have mentioned.  Maybe this developer [...]]]></description>
			<content:encoded><![CDATA[<p><object width="601" height="401">   <param name="allowfullscreen" value="true" />   <param name="allowscriptaccess" value="always" />   <param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=1264514&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /> <embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1264514&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="601" height="401"></embed></object></p>

<p>A new game called <a href="http://rolandogame.com/">Rolando</a> has been announced for iPhone.  I don&#8217;t totally understand what&#8217;s going on in the video above, but it looks a lot like the <a href="http://phun.cs.umu.se/wiki">Phun</a>, the ingenious-yet-silly physics experimentation app that Jason and Elaine have mentioned.  Maybe this developer took the Phun engine and adapted it into a game, adding some interesting finger-touch&nbsp;controls?</p>
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		<item>
		<title>Yahoo Always Knows Where I Am</title>
		<link>http://alignedleft.com/blog/2008/07/yahoo-always-knows-where-i-am/</link>
		<comments>http://alignedleft.com/blog/2008/07/yahoo-always-knows-where-i-am/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 15:14:49 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Thesis]]></category>

		<guid isPermaLink="false">http://alignedleft.com/blog/?p=227</guid>
		<description><![CDATA[

I recently got my invitation to join the beta test of Fire Eagle, a new location-tracking service from Yahoo.  Now, technically, it doesn&#8217;t &#8220;track&#8221; where you are, but rather, when you tell it where you are, it listens, and then shares that information with other online applications that you approve.  The more apps [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://fireeagle.yahoo.net/"><img src="http://alignedleft.com/blog/wp-content/uploads/2008/07/fire-eagle1.png" /></a></p>

<p>I recently got my invitation to join the beta test of Fire Eagle, a new location-tracking service from Yahoo.  Now, technically, it doesn&#8217;t &#8220;track&#8221; where you are, but rather, when you <em>tell</em> it where you are, it listens, and then shares that information with other online applications that you approve.  The more apps you plug into it, the more useful it&nbsp;is.</p>

<p>For example, an app on my iPhone could monitor my geographical location and ping Fire Eagle with an update every so often.  So iPhone says &#8220;now he&#8217;s in New York,&#8221; and Fire Eagle updates its record.  Then, say my weather-tracking app checks with Fire Eagle, which tells it &#8220;last I heard, he&#8217;s in New York.&#8221;  So the weather app says &#8220;cool, thanks&#8221; and then presents me with the forecast in NYC automatically, and I go &#8220;whoa, how did you know I went to New York?  You&#8217;re just a silly weather&nbsp;app.&#8221;</p>

<p>Fire Eagle bills itself as &#8220;the secure and stylish way to share your location with sites and services online,&#8221; and so far, I&#8217;d say it lives up to that promise.  Although it&#8217;s essentially just a database that tracks only one thing (your location), the more applications and devices that become &#8220;location-aware&#8221; by connecting to this service, the more useful it will&nbsp;become.</p>

<p>I should mention that, of course, there are huge privacy concerns (or should be) whenever people voluntarily share their whereabouts with a corporate entity, but Yahoo swears that they retain only your <em>most recent location</em> and no historical data.  (Of course, other services that you authorize to access your Fire Eagle data may retain the information longer.)  I appreciate that the UI even has a &#8220;My Privacy&#8221; page that enables you to temporarily &#8220;hide&#8221; yourself and ostensibly delete all your location data from Yahoo&nbsp;servers. </p>

<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/07/fire-eagle-my-privacy-page1.png" /></p>
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		<item>
		<title>Comic (Sans) ATM</title>
		<link>http://alignedleft.com/blog/2008/06/comic-sans-atm/</link>
		<comments>http://alignedleft.com/blog/2008/06/comic-sans-atm/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 22:15:28 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Type]]></category>

		<guid isPermaLink="false">http://alignedleft.com/blog/?p=222</guid>
		<description><![CDATA[

Although Comic Sans is typically misused when trying to make signage and flyers appear friendlier, I actually love it here in this ATM interface.  The user experience of most ATMs is so poorly designed that the fact that this ATM&#8217;s creator gave at least an ounce of thought to typeface selection (even though they [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/06/comic-sans-atm1.jpg" /></p>

<p>Although Comic Sans is typically misused when trying to make signage and flyers appear friendlier, I actually love it here in this ATM interface.  The user experience of most ATMs is so poorly designed that the fact that this ATM&#8217;s creator gave at least an ounce of thought to typeface selection (even though they went with old C.S.) gives me hope.  (Plus, the transaction fee is only $1.49&thinsp;&#8212;&thinsp;a&nbsp;steal!)</p>
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		<item>
		<title>Command Propeller Separator</title>
		<link>http://alignedleft.com/blog/2008/06/command-propeller-separator/</link>
		<comments>http://alignedleft.com/blog/2008/06/command-propeller-separator/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 22:09:39 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Type]]></category>

		<guid isPermaLink="false">http://alignedleft.com/blog/?p=219</guid>
		<description><![CDATA[Since posting on the origin of the Apple key, I dined at an establishment that found a completely new use for that command propeller&#160;symbol:


]]></description>
			<content:encoded><![CDATA[<p>Since posting on <a href="http://alignedleft.com/blog/2008/06/the-origin-of-the-apple-key/">the origin of the Apple key</a>, I dined at an establishment that found a completely new use for that command propeller&nbsp;symbol:</p>

<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/06/soup-specials1.jpg" /></p>
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		<title>Criminal Tomatoes</title>
		<link>http://alignedleft.com/blog/2008/06/criminal-tomatoes/</link>
		<comments>http://alignedleft.com/blog/2008/06/criminal-tomatoes/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 19:35:25 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://alignedleft.com/blog/?p=214</guid>
		<description><![CDATA[I was about to run out to the store for some tomatoes, hoping to make my first batch of summer gazpacho, when I remembered the salmonella outbreak.  I checked the FDA&#8217;s website for the status, and encountered these&#160;photos:



The first thing that I noticed is that these look like perfectly normal tomatoes.  Salmonella, a [...]]]></description>
			<content:encoded><![CDATA[<p>I was about to run out to the store for some tomatoes, hoping to make my first batch of summer gazpacho, when I remembered the salmonella outbreak.  I checked <a href="http://www.fda.gov/oc/opacom/hottopics/tomatoes.html">the FDA&#8217;s website</a> for the status, and encountered these&nbsp;photos:</p>

<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/06/criminal-tomatoes1.png" /></p>

<p>The first thing that I noticed is that these look like perfectly normal tomatoes.  Salmonella, a bacterium, is invisible to the naked eye.  So why is the FDA showing me absolutely useless pictures of infected&nbsp;tomatoes?</p>

<p>The second thing I noticed is that the captions seem to attribute blame&thinsp;&#8212;&thinsp;and, therefore, agency&thinsp;&#8212;&thinsp;to the tomatoes themselves, as though they actively conspired to spread disease among the human population.  The images now look more like police lineup photos, like something on the <a href="http://www.fbi.gov/wanted/topten/fugitives/fugitives.htm">FBI&#8217;s most wanted&nbsp;list</a>:</p>

<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/06/criminals1.png" /></p>
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		<item>
		<title>iPhone 3G: Unanswered Questions</title>
		<link>http://alignedleft.com/blog/2008/06/iphone-3g-unanswered-questions/</link>
		<comments>http://alignedleft.com/blog/2008/06/iphone-3g-unanswered-questions/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 04:55:13 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Tech]]></category>

		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://alignedleft.com/blog/?p=213</guid>
		<description><![CDATA[I&#8217;m sure everyone and their mothers have already blogged this, but here are the lingering questions I have following today&#8217;s WWDC&#160;keynote:


A new remote &#8220;erase&#8221; feature was alluded to during the enterprise portion of the presentation.  How will this work, and who controls it?  If I&#8217;m late paying my AT&#38;T bill, try to break [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m sure everyone and their mothers have already blogged this, but here are the lingering questions I have following today&#8217;s WWDC&nbsp;keynote:</p>

<ul>
<li><p>A new remote &#8220;erase&#8221; feature was alluded to during the enterprise portion of the presentation.  How will this work, and who controls it?  If I&#8217;m late paying my AT&amp;T bill, try to break my contract, or try to unlock the phone for use with another carrier, will the phone&nbsp;self-destruct?</p></li>
<li><p>Apple announced a new push notification service for developer use, but I&#8217;m guessing it ain&#8217;t free.  How much will it cost, and who can use it?  Will small, independent developers be priced out of the picture?  And is it part of the new Mobile Me service, or can it operate on its own, serving users who don&#8217;t have $99/year Mobile Me&nbsp;accounts?</p></li>
<li><p>How much will my monthly 3G phone bill cost?  (More,&nbsp;presumably.)</p></li>
<li><p>Is 3G service even <em>available</em> in my area?  How can I find out before purchasing a new&nbsp;phone?</p></li>
<li><p>Will Mobile Me&#8217;s push email service work only with me.com email accounts?  (I&#8217;m guessing yes, which means I wouldn&#8217;t be able to use it with&nbsp;alignedleft.com.)</p></li>
<li><p>How does the new Mail app&#8217;s UI for multiple-message delete/move work?  This is new functionality for iPhone, but it won&#8217;t be useful unless it&#8217;s also&nbsp;usable.</p></li>
<li><p>Same question for the multiple language support:  How does the UI work for switching languages/keyboards?  And can the handwriting recognition used for Chinese character input be expanded for use with other&nbsp;alphabets?</p></li>
</ul>

<p>Also, Jobs mentioned that the audio quality had been improved significantly.  It will be interesting to hear if that&#8217;s really the&nbsp;case.</p>

<p><strong>Update:</strong> I also want to add one observation that I haven&#8217;t seen made elsewhere&nbsp;yet:</p>

<ul>
<li>It looks like iPhone 2.0 supports multiple iCal calendars, which was not mentioned in the keynote (nor on Apple&#8217;s site).  This will be great, as it brings my iPhone calendar more in line, visually, with my desktop iCal calendar.  (I hope this also eliminates the bug/feature of having new events entered on the phone sync unpredictably into the last calendar in iCal&#8217;s&nbsp;list.)</li>
</ul>
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		<item>
		<title>Gesture Project</title>
		<link>http://alignedleft.com/blog/2008/06/gesture-project/</link>
		<comments>http://alignedleft.com/blog/2008/06/gesture-project/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 01:28:54 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Projects]]></category>

		<category><![CDATA[Thesis]]></category>

		<category><![CDATA[processing]]></category>

		<guid isPermaLink="false">http://alignedleft.com/blog/?p=210</guid>
		<description><![CDATA[

My last project of the semester was a response to the concept of gesture.  This is my second-ever installation-ish piece, and it was well-received.  When someone moves in front of the camera, the motion is detected and represented on-screen as the spinning of hundreds of tiny discs.  Faster motion makes the discs [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/06/gesture-capture.png" /></p>

<p>My last project of the semester was a response to the concept of <em>gesture</em>.  This is my second-ever installation-ish piece, and it was well-received.  When someone moves in front of the camera, the motion is detected and represented on-screen as the spinning of hundreds of tiny discs.  Faster motion makes the discs spin faster and change color more rapidly.  The effect is even more interesting when using a projector to cover a whole wall with the spinning&nbsp;discs.</p>

<p>From watching people interact with this piece, I learned that everybody loves to see their actions interpreted and expressed in an alternate form.  Although I find this project visually interesting, I was concerned about the fact that it doesn&#8217;t communicate any explicit information.  That turned out not to be a problem from the user&#8217;s perspective, as everyone I&#8217;ve shown it to immediately starts waving their hands around, jumping up and down, and making all sorts of strange motions, becoming entranced by the patterns that &#8220;they&#8221; are creating on the&nbsp;screen.</p>

<p>After a couple minutes, though, the colors become such a hodgepodge that they cease to exhibit interesting patterns.  So, following one of the great pieces of feedback I received, I added a timer that resets the grid once a minute.  That reset encourages further experimentation and allows people to &#8220;take turns.&#8221;  Users seem to get more invested in their motive experimentations when they can claim full ownership of the visual result, as transient as it&nbsp;is.</p>

<p>Watch a video&nbsp;here:</p>

<p><object width="601" height="453"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=1143937&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1143937&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="601" height="453"></embed></object></p>
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		<title>The Origin of the Apple Key</title>
		<link>http://alignedleft.com/blog/2008/06/the-origin-of-the-apple-key/</link>
		<comments>http://alignedleft.com/blog/2008/06/the-origin-of-the-apple-key/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 04:24:55 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Thesis]]></category>

		<category><![CDATA[Usability]]></category>

		<category><![CDATA[history]]></category>

		<guid isPermaLink="false">http://alignedleft.com/blog/?p=203</guid>
		<description><![CDATA[

Image source: Jason Michael, Creative Commons Attribution-Noncommercial-Share Alike 2.0&#160;License

Most keys on a keyboard make intuitive sense, even to a novice computer user, since nearly all of them are labeled with either familiar symbols (such as letters or numbers) or with recognizable words (enter, delete, escape).  The Apple key, however, has no familiar symbols beyond [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/06/macbook-keyboard-by-jason-michael1.jpg" /></p>

<p><em>Image source:</em> <a href="http://www.flickr.com/photos/jasonmichael/1973910/">Jason Michael</a>, <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">Creative Commons Attribution-Noncommercial-Share Alike 2.0&nbsp;License</a></p>

<p>Most keys on a keyboard make intuitive sense, even to a novice computer user, since nearly all of them are labeled with either familiar symbols (such as letters or numbers) or with recognizable words (enter, delete, escape).  The Apple key, however, has no familiar symbols beyond the company logo, a mark whose meaning on something that you press is unclear.  Also on that key, the presence of a second, even less-meaningful mark&thinsp;&#8212;&thinsp;the so-called &#8220;propeller&#8221;&thinsp;&#8212;&thinsp;and the lack of a written label add to user&nbsp;confusion.</p>

<p>Try explaining basic user interface tasks to anyone new to the Mac, and you&#8217;ll see what I mean.  You can refer to it as &#8220;the Apple key,&#8221; which is descriptive, but the apple symbol has no on-screen significance.  The propeller mark does appear on-screen, but only the Mac-initiated know that <em>propeller</em> means <em>command</em>.  As a result, the Apple key is now called the command key, but that wasn&#8217;t always the&nbsp;case.</p>

<p>Having wondered about this glaring usability flaw for years, I was excited to discover <a href="http://blog.modernmechanix.com/2008/05/29/a-behind-the-scenes-look-at-the-development-of-apples-lisa/">this interview with members of the Lisa development team</a> from the February 1983 issue of <em>Byte Magazine</em>.  The Lisa was Apple&#8217;s short-lived, yet groundbreaking predecessor to the Macintosh.  In the interview, Larry Tesler, who was in charge of the Lisa&#8217;s applications software, explains how the Apple logo ended up on the&nbsp;keyboard:</p>

<blockquote>
  <p>[In a prototype version of the keyboard] you saw two keys that said Command on them. The new version has only one, and instead of saying Command it has a picture of an apple on it. The reason is that the key&#8217;s used as a shortcut to choose a menu command. If you look at a menu, on the right you&#8217;ll see this little apple symbol and a&nbsp;letter.</p>
</blockquote>

<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/06/lisa-screenshot1.jpg" /></p>

<p><em>Image source:</em> <a href="http://www.digibarn.com/collections/software/lisa/index.html">DigiBarn</a>, <a href="http://creativecommons.org/licenses/by-nc/3.0/">Creative Commons Attribution-Noncommercial 3.0&nbsp;License</a></p>

<blockquote>
  <p>If you hold down the Apple key and the letter, you get the command. We couldn&#8217;t find any way to symbolize the Command key that would fit nicely in a menu and be recognizable to people. We tried and tried. Finally we decided that the apple looked nice and had a nice sound to it&thinsp;&#8212;&thinsp;&#8220;Apple X,&#8221; &#8220;Apple R&#8221;&thinsp;&#8212;&thinsp;and it keeps Apple in the mind of the user instead of &#8220;control&#8221; or something else. It&#8217;s a symbol that everybody using this machine will recognize instantly, so we decided to put it on the key as well as on the&nbsp;screen.</p>
</blockquote>

<p>The Macintosh project &#8220;borrowed&#8221; many user interface concepts from the Lisa team (who, in turn, had borrowed from Xerox&#8217;s Star), including the innovation of associating key-combination shortcuts with graphical menu items.  But the Macintosh abandoned the Apple symbol in its menu shortcuts in favor of a geometric, propeller-like shape that represented &#8220;command.&#8221;  Although the new abstract symbol is even less meaningful to the uninitiated, it makes more sense as visual shorthand than the company&#8217;s logo.  For almost the entire history of the Macintosh, though, this key has been marked with both symbols, even though the Mac&#8217;s on-screen UI always referred to it as &#8220;command&#8221; and never&nbsp;&#8220;Apple.&#8221;</p>

<p>Only in the last year or so has Apple dropped the vestigial logo from the command key, starting with the new aluminum keyboard (below) as well as on the MacBook.  The word &#8220;command&#8221; or at least &#8220;cmd&#8221; has been added, too&thinsp;&#8212;&thinsp;something that should have been done 24 years&nbsp;ago.</p>

<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/06/alum-keyboard-by-deciantm1.jpg" /></p>

<p><em>Image source:</em> <a href="http://www.flickr.com/photos/declanjewell/1352011948/">Declan Jewell</a>, <a href="http://creativecommons.org/licenses/by/2.0/">Creative Commons Attribution 2.0&nbsp;License</a></p>
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		<title>Text is the Best at Mass MoCA</title>
		<link>http://alignedleft.com/blog/2008/06/text-is-the-best-at-mass-moca/</link>
		<comments>http://alignedleft.com/blog/2008/06/text-is-the-best-at-mass-moca/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 12:08:10 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Thesis]]></category>

		<category><![CDATA[text]]></category>

		<guid isPermaLink="false">http://alignedleft.com/blog/?p=200</guid>
		<description><![CDATA[

I finally made it out to Mass MoCA, and I have to say, my favorite piece, far and away, was, of course, text-based.  Jenny Holzer&#8217;s &#8220;Projections&#8221; features two enormous projectors set at either end of a blacked-out warehouse space, pointed at each other, and throwing text across every surface in the room.  I [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/06/339-eventpage-holzermm_5001.jpg" /></p>

<p>I finally made it out to Mass MoCA, and I have to say, my favorite piece, far and away, was, of course, text-based.  Jenny Holzer&#8217;s &#8220;<a href="http://massmoca.org/event_details.php?id=339">Projections</a>&#8221; features two <em>enormous</em> projectors set at either end of a blacked-out warehouse space, pointed at each other, and throwing text across every surface in the room.  I was so hypnotized by the visual effect that I forgot to read any of the actual words.  I initially scoffed at the museum&#8217;s description of this as an &#8220;interactive&#8221; installation, since the piece itself doesn&#8217;t do anything differently as a result of your presence, but as I strolled around the room, I observed how my viewpoint changed, affecting the perspective in which the text was shown to me, which in turn defined its legibility.  Standing here, I can read the words on that wall, but not the other.  The piece becomes interactive as soon as the viewer-participant realizes that s/he must physically move around the space in order to take it all in.  And when you&#8217;re tired of moving, there are several giant, 15-foot diameter beanbags set on the floor, so you can stumble over to one and sit or lie down comfortably to take in the text.  One moment in particular stands out for me: the excitement, mixed with some fear, of watching a 20-foot long capital &#8220;R&#8221; approach menacingly before &#8220;spearing&#8221; me with its edges and blinding me with the projector&#8217;s&nbsp;light.</p>

<p>You can <a href="http://massmoca.org/projections.php">watch a live video stream of the installation</a>, but it doesn&#8217;t do justice to the physical experience of moving around and through the&nbsp;letters.</p>

<p>Also at the museum was a projected, rotating, writhing, computer-generated tree by <a href="http://jsteinkamp.com/html/art_documentation.htm">Jennifer Steinkamp</a>&thinsp;&#8212;&thinsp;which I expected to be interactive, and was disappointed when I discovered it would go on writhing with or without me&thinsp;&#8212;&thinsp;and also a most striking, yet subtle installation by <a href="http://www.marytemple.com/">Mary Temple</a>&thinsp;&#8212;&thinsp;apparently sunlight casting shadows of tree branches on a gallery wall, until you realize that you are standing in a windowless&nbsp;room.</p>
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		<title>Company Climate Change Info Via SMS</title>
		<link>http://alignedleft.com/blog/2008/06/company-climate-change-info-via-sms/</link>
		<comments>http://alignedleft.com/blog/2008/06/company-climate-change-info-via-sms/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 17:40:45 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
		<category><![CDATA[Thesis]]></category>

		<category><![CDATA[sms]]></category>

		<guid isPermaLink="false">http://alignedleft.com/blog/?p=199</guid>
		<description><![CDATA[

Now that I&#8217;m looking for innovative uses of SMS, I see them everywhere&#8201;&#8212;&#8201;even on yogurt containers.  This recent Stonyfield Farm lid suggested I send a text message to get climate-related information on a company, so I&#160;did:


  SENT TO 30644: cc stonyfield&#160;farm
  
  RECEIVED REPLY: Climate Counts has ranked STONYFIELD FARM 2nd [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://alignedleft.com/blog/wp-content/uploads/2008/06/stonyfield-farm-top.jpg" /></p>

<p>Now that I&#8217;m looking for innovative uses of SMS, I see them everywhere&thinsp;&#8212;&thinsp;even on yogurt containers.  This recent Stonyfield Farm lid suggested I send a text message to get climate-related information on a company, so I&nbsp;did:</p>

<blockquote>
  <p><strong>SENT TO 30644:</strong> cc stonyfield&nbsp;farm</p>
  
  <p><strong>RECEIVED REPLY:</strong> Climate Counts has ranked STONYFIELD FARM 2nd out of 11 Food Products companies. UNILEVER leads this sector. Learn how to change the world at <a href="http://climatecounts.org">http://climatecounts.org</a>. To get action alerts &amp; let companies know climate change matters to you (up to 6 msg/month), reply&nbsp;ACTION</p>
</blockquote>

<p>Getting a minimal readout on a company&#8217;s environmental behavior via SMS is a novelty, but not that useful.  For that reason, I don&#8217;t think we&#8217;ll suddenly see shoppers texting as they stroll the aisles.  The power of branding is too strong and our ecological sensitivity is too weak.  An SMS will not help anyone decide between Coke and Pepsi, and I&#8217;m not buying a Toshiba laptop over an Apple, despite Apple&#8217;s relatively poor environmental record (sorry), because there are too many other factors at&nbsp;play.</p>

<p>This is the first time I&#8217;ve ever seen an SMS-based service promoted on a yogurt container.  Can you imagine seeing that only a few years ago?  I wouldn&#8217;t have known what to make of&nbsp;it.</p>
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