New Book from MassArt DMI
2011 March 23
The Experience of Dynamic Media is a new book that features three projects and four essays of mine, from my time as an MFA student at the Dynamic Media Institute. Download the free PDF!
Posts categorized in Life
The Experience of Dynamic Media is a new book that features three projects and four essays of mine, from my time as an MFA student at the Dynamic Media Institute. Download the free PDF!
There has been a lot of griping on the interwebs about The New York Times’ decision to start charging for unlimited access to its online content.
This is a complicated issue, and an emotional one. Yet unlike most people, I think this move actually makes sense and, further, is a very good idea, not just for The New York Times, but for society as a whole. I value the Times, and I’m willing to pay for it. Here’s why:
Good journalism has never been free. At least not until the Internet destabilized the market for good journalism and changed everyone’s expectations about how quickly and cheaply news could and should be delivered to our eyeballs. The emergence of entirely “free” online news sources (including nytimes.com) is both a relatively recent phenomenon and also the reason for the recent griping. Before online news, you had to either purchase a newspaper or watch television, both of which were subsidized by advertisers. But now we expect well-researched, accurate, and comprehensive news reports delivered within seconds, at no cost (to us).
Good journalism should not be free. Investigative journalism — the most important kind — is very expensive to produce. Those exposés don’t write themselves; professional journalists research and compose them. Then professional editors decide which stories are most important. Then professional designers create maps, infographics, and interactive features to communicate the complexity behind the stories.
Did I mention that all of these people are paid professionals? Although they may love the work, they wouldn’t be able to do it if they didn’t get paid.
As a result, “free” news services cannot afford to fund the intensive, time-consuming research necessary for high-quality, public-informing, power-humbling journalism. But investigative journalism is a critical component of democracy; it is what exposes corruption and informs the public. If only for that reason, its efforts deserve our financial support.
Yet individual subscribers are not journalism’s sole beneficiaries. Each member of society benefits, whether directly or indirectly, from journalism’s contribution to the democratic process. So paying for good journalism is like making a donation in support of democracy. If you can’t afford to donate, you still benefit. (Just don’t expect to be given access to all the articles, except through a public portal, like a public library. Speaking of which, I hope the new paywall will not apply to libraries, but I haven’t found any information on how it will be rolled out to institutional accounts. Update: Institutional site licenses are in the works.)
Beyond that, our capitalist context ensures that free journalism can’t be trusted. And I mean that literally. When we pay for a news service, we, as the customer, are entrusting a news organization with our money, saying “Spend this wisely, and look into things that are important to me.” A no-cost paper is less trustworthy simply because its customers are its advertisers, not its readers. (In fact, we, the readers, are the “product” being sold to the advertisers.)
Free papers are given to us, not purchased by us, and therefore the free news organization has no obligation to address our concerns. We hold no power over free news; they exist to serve only their advertisers, not us.
On the other end of the spectrum, valuable news can be very expensive. Bloomberg made his billions by selling up-to-the-second information on financial markets to customers who valued that information, and they paid top dollar for it. The exchange of funds instills a level of accountability in the seller-buyer relationship. The giver-taker relationship has no such accountability.
Unfortunately, one downside of this capitalist relationship is that the seller is only accountable to its paying customers. So people who are poor, illiterate, uneducated, or otherwise cannot pay for the news may be underrepresented in the news, and therefore underserved by investigative journalism. Sadly, these are often the same people who are underserved by government and other entities with the most power and opportunity to help this population.
This inequality is often used to argue that news (and potentially everything else, at least online) should be free to all, since then the news would be more likely to serve us all, and serve us all equally. But this is like saying, “If there is one person who can’t afford it, then none of us should pay for it.” And without any purchasing of news, the news is accountable to no one but itself. Short of reforming capitalism at a fundamental level so as to address all such inequalities (too much work!), maybe a better idea is for paying news consumers to exert their limited power to advocate for more service of the underserved.
Finally, philosophical discussions aside, let’s talk about pricing. While the online discussion has been focused on digital distribution, it’s important to acknowledge that this change will impact circulation of the printed newspaper, too.
Why? Simply because it’s actually cheaper to subscribe to home delivery than to pay for the Times on all your devices. Note how
…all New York Times home delivery subscribers will receive free access to NYTimes.com and to all content on our apps.
I love getting the Sunday Times delivered, on paper, to my doorstep. Reading the physical, pixel-less paper is my treasured, Sunday-morning tradition. As it turns out, Sunday-only delivery is $7.50 per week, or $30 for 4 weeks, or $390 per year.
That’s $5 less per month than the new “all digital access” package, which gives you the same unlimited access to nytimes.com and all of the Times’ apps, but without the pleasure of the physical paper. (If you prefer getting the physical paper Monday through Friday, you can save 20 cents off that price each month.)
Plus, new subscribers get 50% off for the first 6 months, so really you could pay just $15 for full Times access — $20 less than the digital package.
So the pricing plans are confusing, and of course they will evolve over time, as the Times and other news services experiment and iterate through different pricing schemes. But as long as the price to individuals is within reason, and the benefit to society is so great, I think it’s worth it.
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