Better Butter

2009 October 13

In a post last year, I com­plained about poorly designed but­ter labels that made cook­ing need­lessly dif­fi­cult. The stan­dard but­ter wrap­per gives us only table­spoons, which isn’t use­ful when fol­low­ing a recipe that calls for, say 1/4 cup.

butter1

I’m pleased to announce that at least one com­pany has finally designed a bet­ter but­ter label. Clover, the peo­ple with the silly car­toon cows, has started mark­ing 1/4, 1/3, and 1/2-cup mea­sure­ments on their wrap­pers, in addi­tion to the table­spoon measurements.

butter2

As you can see, their organic but­ter (top image) doesn’t use the help­ful new label — only the non-organic kind. Well, it’s a start!

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