Comments on: Rite Aid Wants to Fight (You) for Your Business http://alignedleft.com/blog/2008/02/rite-aid-wants-to-fight-you-for-your-business/ Exploring digital culture and dynamic media Thu, 19 Apr 2012 19:38:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Karen http://alignedleft.com/blog/2008/02/rite-aid-wants-to-fight-you-for-your-business/comment-page-1/#comment-73 Karen Fri, 22 Feb 2008 17:55:14 +0000 http://alignedleft.com/blog/2008/02/rite-aid-wants-to-fight-you-for-your-business/#comment-73 <p>I would comment, but with me it's personal.</p> I would comment, but with me it’s personal.

]]> By: Pat http://alignedleft.com/blog/2008/02/rite-aid-wants-to-fight-you-for-your-business/comment-page-1/#comment-67 Pat Wed, 20 Feb 2008 20:12:14 +0000 http://alignedleft.com/blog/2008/02/rite-aid-wants-to-fight-you-for-your-business/#comment-67 <p>Now I see it differently, who'd a thunk it. Again, it's the drugs. They take their distribution of pharmaceutical as a calling. They know that the system sucks and that many people are screwed by the system so they are intent on telling you that THEY take your illness seriously and they, personally, will fight to see that you get what you need. Of course they are a huge cog in the corrupt and greedy system but if they tell you they care you may be fooled. Ya know?</p> Now I see it differently, who’d a thunk it. Again, it’s the drugs. They take their distribution of pharmaceutical as a calling. They know that the system sucks and that many people are screwed by the system so they are intent on telling you that THEY take your illness seriously and they, personally, will fight to see that you get what you need. Of course they are a huge cog in the corrupt and greedy system but if they tell you they care you may be fooled. Ya know?

]]> By: michael http://alignedleft.com/blog/2008/02/rite-aid-wants-to-fight-you-for-your-business/comment-page-1/#comment-59 michael Mon, 18 Feb 2008 06:15:24 +0000 http://alignedleft.com/blog/2008/02/rite-aid-wants-to-fight-you-for-your-business/#comment-59 <p>To me, saying "it's personal" simply provides an explanation as to why RiteAid's checkers are so unfriendly. Based on my experience, their motto might as well say, "We get paid minimum wage, so you should forgive the chip I have on my shoulder."</p> <p>RiteAid's slogan reminds me of another instance of poor branding's unintended consequences. According to one company van I saw today, Diebold's motto reads "We Won't Rest." Their marketing people probably thought this communicates a strong company work ethic and high quality product lines. But it also makes one wonder what Diebold is trying to avoid by not taking rests. Hard work can lead to great products, but hard work is also necessitated when products fail, management blunders, and employees have to clean up a mess. To me, their motto also says, "We work non-stop to cut our losses from mistakes we've made." Voting irregularities, anyone?</p> To me, saying “it’s personal” simply provides an explanation as to why RiteAid’s checkers are so unfriendly. Based on my experience, their motto might as well say, “We get paid minimum wage, so you should forgive the chip I have on my shoulder.”

RiteAid’s slogan reminds me of another instance of poor branding’s unintended consequences. According to one company van I saw today, Diebold’s motto reads “We Won’t Rest.” Their marketing people probably thought this communicates a strong company work ethic and high quality product lines. But it also makes one wonder what Diebold is trying to avoid by not taking rests. Hard work can lead to great products, but hard work is also necessitated when products fail, management blunders, and employees have to clean up a mess. To me, their motto also says, “We work non-stop to cut our losses from mistakes we’ve made.” Voting irregularities, anyone?

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