Barack “Gotham” Obama
2008 February 23
The choice between the two Democratic presidential candidates is clear, at least if we’re deciding based on their website and collateral material designs. Finally, the people we really want to hear from are commenting on the Obama campaign’s use of Gotham. First, an analysis by Jonathan Hoefler and Tobias Frere-Jones, the designers of the typeface. And second, a response from Gary Hustwit, director of Helvetica, including a brief interview with H&FJ about Gotham’s origins. (Note to Hillary: Have your design team adjust your keming.)
Update: I just checked hillaryclinton.com. Is it me, or are they using Gotham all over the place now, too?
I love “keming” - brilliant. Those guys are sharp.
H&FJ’s comments are terrific. But is it just me or does their Lucida Grande really suck on their own website? The text appears so tattered it’s barely legible. Consistent across WinXP FF2, Opera9, IE6. Magnifying only helps on the third try.…Perhaps they’re snubbing non-Mac users?
Comment by michael — 2008 February 23 @ 4:41 pm