For years, I’ve found the similarities between these two logos striking.

At left is the logo representing the professional services company formed by the 1998 merger of Price Waterhouse and Coopers & Lybrand. (The designer of the logo is unknown to me.) At right is the logo for Yves Saint Laurent, using handlettering created by the famous A.M. Cassandre in 1963.

35 years and several industries apart, yet they both “work,” successfully conveying either elegance (as with YSL) or, well, just a really long name. Actually, I’m not sure what the PWC logo is supposed to convey, although I’d assume they’re shooting for stability, professionalism, and honesty. But I’m not sure how the wiggly “waterhouse” letters accomplish that. Maybe they just had to squish those letters together to make more room.