Assault on the Subway
2007 August 09
Breaking out of the grid is a fun way to make information stand out, as long legibility is maintained. Here, the top of the “7” is aligned with the x-height of the last line of text, and the rest of the number just hangs down below that. Of course, it’s also in red, which helps the numeral stand out, and may also tell riders that this sign is different than all the other MTA instructional placards. (After all, which is more important: to not lean against the door, or to not assault subway personnel?)
scott - are you guys in new york? gotta go to the moma and see ‘50 years of helvetica.’ saw it last week - very fun.
Comment by maggie — 2007 August 15 @ 2:10 am
Yes, I went to MoMA recently, but just saw the 5-minute excerpt they have looping through the Helvetica exhibit. Did they have a screening of the full film? (It’s coming out on DVD November 4th!)
Comment by Scott — 2007 August 15 @ 1:08 pm